Keep. It. Simple.

Keep. It. Simple.

Keep it simple. This is possibly one of the most important phrases when thinking about communication. The simpler, the better. Yet many a client has asked, “How do I keep it simple, yet still convey ALL the info I want them to know?” Well, that’s simple as well: Talk...
So What’s Your Story?

So What’s Your Story?

So what’s your story? Brand-consumer relationships are a lot like dating these days – the more communication the better. Modern consumers crave an authentic, ongoing dialogue with their favorite brands. Today, people buy stories… not products. A company’s story...
The difference between a cat and a comma

The difference between a cat and a comma

What is the difference between a cat and a comma? As a PR professional, I spend most of my day reading, writing and editing. There is always an article to skim, a press release to be written or PR plan to edit. Inevitably, there are a lot of office conversations that...
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