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AGENCIES: DON’T FORGET TO BRAND YOURSELF

Article by Vanessa Evans We’re all guilty. Agency life is so fast-paced we often forget about branding our own company because we’re working IN our business, not ON our business. It’s the old time “the cobbler’s children have no shoes” metaphor. As agencies, we're...

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15 Tampa Bay Businesses Who Are Killing It On Instagram

Article by Justine D'Addio and Bailey Drury   In the past few years, Tampa has seen tremendous growth. Between new development projects such as Water Street Tampa, Midtown, Westshore Marina District and more, it can be hard to keep up with all the businesses that are...

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Keep. It. Simple.

Keep it simple. This is possibly one of the most important phrases when thinking about communication. The simpler, the better. Yet many a client has asked, “How do I keep it simple, yet still convey ALL the info I want them to know?” Well, that’s simple as well: Talk...

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So What’s Your Story?

So what’s your story? Brand-consumer relationships are a lot like dating these days - the more communication the better. Modern consumers crave an authentic, ongoing dialogue with their favorite brands. Today, people buy stories… not products. A company’s story...

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