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INFLUENCER MARKETING: AN AGENCY’S PERSPECTIVE

To be honest, working with influencers is one of my favorite parts of the job. As an agency, and more specifically as a PR person, it is in our blood to be pleasers. We love to make people happy. We love when influencers get to experience something new, smile, laugh...

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AGENCIES: DON’T FORGET TO BRAND YOURSELF

Article by Vanessa Evans We’re all guilty. Agency life is so fast-paced we often forget about branding our own company because we’re working IN our business, not ON our business. It’s the old time “the cobbler’s children have no shoes” metaphor. As agencies, we're...

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15 Tampa Bay Businesses Who Are Killing It On Instagram

Article by Justine D'Addio and Bailey Drury   In the past few years, Tampa has seen tremendous growth. Between new development projects such as Water Street Tampa, Midtown, Westshore Marina District and more, it can be hard to keep up with all the businesses that are...

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Keep. It. Simple.

Keep it simple. This is possibly one of the most important phrases when thinking about communication. The simpler, the better. Yet many a client has asked, “How do I keep it simple, yet still convey ALL the info I want them to know?” Well, that’s simple as well: Talk...

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So What’s Your Story?

So what’s your story? Brand-consumer relationships are a lot like dating these days - the more communication the better. Modern consumers crave an authentic, ongoing dialogue with their favorite brands. Today, people buy stories… not products. A company’s story...

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The difference between a cat and a comma

What is the difference between a cat and a comma? As a PR professional, I spend most of my day reading, writing and editing. There is always an article to skim, a press release to be written or PR plan to edit. Inevitably, there are a lot of office conversations that...

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What I Learned about Crisis Management at a PRSA Event

I recently went to a Public Relations Society of America (PRSA) event with a colleague of mine. The event topics ranged from how to measure TV ratings crisis communication and diversity in the workplace. What drew me to attend the PRSA event was learning about crisis...

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