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So What’s Your Story?

So What’s Your Story?

So what’s your story? Brand-consumer relationships are a lot like dating these days - the more communication the better. Modern consumers crave an authentic, ongoing dialogue with their favorite brands. Today, people buy stories… not products. A company’s story...

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The difference between a cat and a comma

The difference between a cat and a comma

What is the difference between a cat and a comma? As a PR professional, I spend most of my day reading, writing and editing. There is always an article to skim, a press release to be written or PR plan to edit. Inevitably, there are a lot of office conversations that...

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What I Learned about Crisis Management at a PRSA Event

What I Learned about Crisis Management at a PRSA Event

I recently went to a Public Relations Society of America (PRSA) event with a colleague of mine. The event topics ranged from how to measure TV ratings crisis communication and diversity in the workplace. What drew me to attend the PRSA event was learning about crisis...

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