MONIN Case Study

PROBLEM/OPPORTUNITY

Monin Americas, with its North American headquarters in Clearwater, Florida, was struggling to garner editorial coverage in trade and professional publications regarding its product launches. Monin Americas was striving to be known as an expert in the industry and a leader in beverage flavoring innovation.

STRATEGY

Showcase the innovation of Monin within the beverage/culinary flavoring industry through its product development, new product launches and its unique recipes. PRESS also positions Monin as an expert in the industry by highlighting flavor trends and its staff of Beverage Innovation Directors.

TACTICS

PRESS provided messaging to each professional publication and industry trade magazine to help develop relationships between Monin and its beat writers. PRESS also created story angles to showcase the thought-provoking research and development created by the Monin Americas team.

RESULTS

PRESS is regularly contacted for thought leadership quotes regarding emerging flavor trends. PRESS garnered media coverage resulting in over 15.4 million impressions through industry publications and trade magazines including Fresh Cup, Barista, QSR Magazine, Restaurant Business and many more

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