Article by Justine D’Addio and Bailey Drury


In the past few years, Tampa has seen tremendous growth. Between new development projects such as Water Street Tampa, Midtown, Westshore Marina District and more, it can be hard to keep up with all the businesses that are transforming our city. However, we have spotted a few businesses that are already standing out from the crowd.

While an eye-catching Instagram feed can draw an audience in with pictures of lovable puppies and drool-worthy burgers, it takes more than a pleasing IG aesthetic to make a business’s social profile successful. With more than 1 billion monthly active users on the social platform and 80% of users following businesses, it provides companies with the perfect opportunity to engage and build relationships with their target audience.

From perfectly executed IG giveaways to one of the most highly-anticipated bar openings in recent memory, we have chosen 15 Tampa business accounts that we believe are killin’ the game.

Sparkman Wharf

Sparkman Wharf made some waves when it opened back in November and taught us some serious marketing FOMO lessons. 

Tampa’s outdoor dining garden, biergarten and event lawn – all along the waterfront in Downtown’s Channel District spread like an Instagram wild fire due to the property’s ability to create Instagrammable moments and the marketing team’s strategic effort towards local influencers. In the past 6 months, the account has gained over 30K followers and has 6,000+ #sparkmanwharf hashtag uses.


Flock and Stock

Although Sparkman Wharf is a leading Instagram account, one of their vendors in particular stands out from the crowd. Flock and Stock sells “America’s roadside favorites” (burgers, chicken sammies, french fries) but they’re also serving up some major Instagram game. 

Expect photos that will cause hunger, relatable graphics, not-so-hidden pop culture cameos and adorable photos of puppies. They make us want to be a part of their flock.


Florida State Fair

The Florida State Fair cleverly used their Instagram feed to help us “Discover the Fun” this year. The fair, which runs every February, created an entirely new aesthetic for 2019 featuring a vibrant color palette to attract followers to special ticket deals and giveaways leading up to opening day. 

During the two week-long event, their social media team hosted an influencer event to transform the fair into a hotspot for photo and video shoots… not just a place to take a middle school field trip. Follow them for shots of crazy fair food, puns galore, dreamy images of the fairground rides and exclusive deals for next year’s fair.


Diamond View

Emmy award-winning video production company Diamond View Studios “aims to inspire”. Their cinematic imagery automatically makes Instagram the perfect platform to showcase their work. 

Recently, they hosted an engaging photo contest that really caught our eye. The #dreambigtampa contest encouraged anyone to take their most creative photo in front of Diamond View’s Dream Big mural featured on the side of their North Tampa building. The results were impressive to say the least.


M. Bird

M. Bird, Tampa’s Tropical Mod-Deco inspired rooftop lounge perched high atop historic Armature Works, had one of the most highly anticipated bar openings in recent memory. 

To kick-off their Instagram account, they began posting sneak peeks of the aesthetically-pleasing design elements of the space. Instagram stories were then utilized to announce a surprise opening by featuring the DM’s of curious future patrons inquiring about an official opening date. The strategically-built hype coupled with an epic preview influencer night grew their following seemingly overnight.


Nerdy Girls

Sell Nerdy is run by a couple of Star Wars-loving Real Estate Agents, Kate and Michelle. Not sure the two go hand in hand? Think again. Follow for nerdy pop culture memes, hilariously branded thoughts of the day and Tampa pride posts. Oh, yeah… and some real estate adventures too. We’re here for the nerdy girls!


Boss Bitch Pizza

With their vibrant summer palette and bold company name, it was hard not to notice the Boss Bitch Pizza IG feed. 

The delivery-only cauliflower crust pizza company only recently popped up on the Tampa food scene in the past month but have already made quite to social media impression (pun intended). Pool party babes eating pizza. Instagrammable pizza boxes. Empowering feminist graphics. Who knew pizza could get even better?


Tampa Downtown Partnership

As the official resource for those who Live, Work, Play and Stay in downtown, you will discover various downtown happenings on their IG feed. Every week, the Tampa Downtown Partnership features weekly news and events happening within the six downtown districts. 

Learn how to elevate your downtown experience through community events such as Fourth Friday, FREE downtown fitness classes in Curtis Hixon, Rock the Park and more. Don’t forget to snap your best downtown photo and tag their account to be featured on their ever-growing feed.


Florida Aquarium

The Florida Aquarium’s “fintastic” IG account is a mix of entertainment and education promoting the protection and restoration of our planet. 

Expect up, close and personal encounters with the aquarium’s sea life including their daily adventures. The aquarium’s green initiatives such as #SkiptheStraw challenge and Beads out of the Bay especially resonate with their followers in the community. Their guest interactions are pretty great too.


Buddy Brew Coffee

Coffee AND dogs? Say no more. Buddy Brew has been a favorite craft roaster in Tampa since 2010 and have been keeping us updated on their tremendous growth and new product releases via social media. 

To celebrate the release of their new cold brew “BOLT”, Buddy Brew created a #FeeltheBolt Instagram contest offering free cold brew for one year – ultimately reaching loyal fans with major photography skills to help promote their new product. Simple yet genius.



Peerfit is the first digital health company to work with employers to fully fund fitness experiences for their employees. Beyond their outstanding company growth, Peerfit has a clear knack for communicating their brand on Instagram. 

A key aspect of their company culture is remote work and followers get a glimpse of Peerfit employee life from across the nation. If branding is your thing, check out their light-hearted Peerfit graphics. Plus, their hashtag #peerfit has over 3,000 uses to date.


Datz & Dough

Datz’s Instagram bio alone warrants a follow. The establishment describes themselves as “bacon-hoarding, doughnut-loving, booze-drinking, beer-buzzing unapologetic flavor crusaders.” Aside from their playful food shots, we love Datz’s infamously witty pop culture messages displayed on their marquee sign which naturally prompts hundreds of tags on the platform.  Grassroots marketing at it’s finest.


{a} haley boutique

Since Instagram added a shopping feature fairly recently, we had to include a Tampa clothing boutique doing things right. 

{a} haley boutique keeps customers plugged into new arrivals, behind the scenes shoots and sales through consistent updates on the platform. There’s even the occasional puppy, cocktail and relatable meme


Nutmeg Imageworks

*Caution*: May cause hunger and inspire simultaneously. Nutmeg Imageworks is local studio specializing in food photography.

Ever wonder how your favorite local restaurants and hospitality brands create such stunning and out-of-the-box images? It could be husband and wife team Meagan and Aaron behind the concept.


Epicurean Hotel

We didn’t know we needed a staycation until we came across the Epicurean Hotel Instagram feed. The Epicurean is much more than a hotel located across from the famous Bern’s Steak House. 

Part hotel, art gallery, event space, restaurant and concierge – the Epicurean feed is a resource for both Tampa tourists and locals. Their recent summer-inspired renovation to the EDGE rooftop bar was the perfect backdrop to a successful influencer event for the Margarita & Music Festival.


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