By Bailey Drury Did you know that 1 in 10 small businesses don’t invest in any kind of marketing and 50% of small businesses do not have a strategic marketing plan? The world of public relations and marketing can seem daunting for an outsider but it is an...
This time of social distancing has resulted in more companies working remotely than ever before — including all of us at PRESS. The team is currently on our second week of #WFHLife, discovering we can be surprisingly productive apart even when we’d rather be...
It’s no secret that the traditional PR world has seen some radical changes in the last few years. Marketing and PR roles continue to overlap in an increasingly digital landscape while the explosion of influencer marketing has forced PR pros into the social...
Article by Bailey Drury This one is for all the content creators out there. Have you ever been on a tight deadline to design an ad creative for a client or whip up the perfect Instagram post, but can’t quite find that creative touch that is going to generate...
Article by Justine D’Addio In a serendipitous coin toss between colleagues, I was fortunate enough to attend the 2019 PRSA 2019 Sunshine District Conference in Tampa where top communications professionals gathered to dissect the latest industry news through...
