It’s no secret that I have a passion – some would call it an obsession – for live entertainment events, attractions and theme parks. It’s the one of many industries that I love to my core (food being a close second) and it’s an industry I know so...
Alexander Hamilton, his name is Alexander Hamilton. There are a million things he hasn’t done… but being an uncredited founding father of public relations is one. For all the musical-loving PR pros out there, this one’s for you! The lyrics from the musical, Hamilton,...
Did you know that 1 in 10 small businesses don’t invest in any kind of marketing and 50% of small businesses do not have a strategic marketing plan? The world of public relations and marketing can seem daunting for an outsider but it is an absolute must to help gain...
With everything going on in the world, some people feel shocked about the inequality running rampant in the U.S. This is not something new. Unfortunately, humans tend to witness, read, listen and understand only what aligns with their current beliefs. It’s called...
It’s no secret that the traditional PR world has seen some radical changes in the last few years. Marketing and PR roles continue to overlap in an increasingly digital landscape while the explosion of influencer marketing has forced PR pros into the social...
Article by Justine D’Addio In a serendipitous coin toss between colleagues, I was fortunate enough to attend the 2019 PRSA 2019 Sunshine District Conference in Tampa where top communications professionals gathered to dissect the latest industry news through...
