Keep it simple. This is possibly one of the most important phrases when thinking about communication. The simpler, the better. Yet many a client has asked, “How do I keep it simple, yet still convey ALL the info I want them to know?” Well, that’s simple as well: Talk...
So what’s your story? Brand-consumer relationships are a lot like dating these days – the more communication the better. Modern consumers crave an authentic, ongoing dialogue with their favorite brands. Today, people buy stories… not products. A company’s story...
What is the difference between a cat and a comma? As a PR professional, I spend most of my day reading, writing and editing. There is always an article to skim, a press release to be written or PR plan to edit. Inevitably, there are a lot of office conversations that...
I recently went to a Public Relations Society of America (PRSA) event with a colleague of mine. The event topics ranged from how to measure TV ratings crisis communication and diversity in the workplace. What drew me to attend the PRSA event was learning about crisis...
