FITLIFE FOODS CASE STUDY

PROBLEM/OPPORTUNITY

Fitlife Foods was awash with competition in a saturated market of health-forward food options in the Tampa Bay area. Fitlife Foods was striving to be known as the go-to for healthy and convenient meal solutions. 

STRATEGY

Position Fitlife Foods as a leader in fresh, healthy meal solutions for on-the-go, health-conscious consumers ages 25-50 who want to skip the struggle of solving the age-old question: “What’s good for dinner?”

COMMUNICATION OBJECTION

With healthy, delicious, pre-prepared meals, Fitlife Foods empowers you with the energy and time to accomplish more of your goals.

THE CAMPAIGN PLATFORM

‘Do More’

Fitlife Foods is all about more. 

More fresh, all-natural ingredients in our meals that power you with more energy.

More care and expertise in crafting our meals leads to more amazing flavors.

More convenience means more time to do what you love.

And all these add up to what you want most: more results, more leveling up, more self confidence – doing more.

Fitlife puts more into our food, so you can get more out of it – whatever your ‘more’ happens to be.